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China tired of building other countries' brands |
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Japan has Sony. Mexico has Corona. Germany has BMW. South Korea? Samsung. And China has...? For China, that has always been an enormous problem. |
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The UNESCO World Report on Cultural Diversity |
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At the crossroads of intellectual, scientific and political thinking, this 2nd UNESCO World Report aims to take stock of all that is being said, thought and done in the name of cultural diversity, and |
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What's Brand Cultural Heritage |
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Brand cultural heritage is the material cultural heritage and intangible cultural heritage that encodes in brands, which are expressions of all cultural phenomena during advertisement, management and marketing. It is the expression, as well as the bearer |
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About WoBraCH
The WoBraCH Foundation can address many of the critical challenges that faces today's world: cultural diversity in the era of globalization, poverty and unemployment in the decades after the 2007 financial crisis, etc. The inheritance and development of the brand cultural heritages are a driving force for regional economic growth, a guarantee of national prosperity and strength, and an imprint of social civilization and progress. Cultural heritages are the product of human utilization and transformation of nature. Their inheritance and development are a cultural project which is beneficial to contemporary and future generations. In addition to annual donations and multi-year pledges, the Foundation will enable WOBRACH to offer the world a robust planned/deferred giving option. The WOBRACH Foundation will be the operating vehicle of the campaign, managing planning, prospect identification, gift officer hiring, training and performance, volunteer organization and deployment, campaign publications and accounting. The new foundation will provide a new level of professionalism and coordination for fund-raising on behalf of general aviation and WOBRACH.
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World Brand Cultural Heritage is cultural heritage based on the Universal Declaration of Human Rights of United Nations and other instruments of UNESCO, such as the Universal Copyright Convention (195 |
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